In 90 days, you'll know exactly which clients make you money, whether you can afford to hire, and what to do with your cash — without hiring a full-time CFO.
Apply for a Clarity CallFounder-led service businesses rarely struggle with revenue.
They struggle with visibility.
At $1–15M in revenue, new problems appear:
Revenue grows — but profitability becomes inconsistent
Headcount increases — but utilisation isn't clearly measured
One weak project can erase a strong month
Cash swings create unnecessary stress
Reports explain the past — but don't guide decisions
Growth feels risky because you can't see 3 months ahead
Growth isn't the issue.
Lack of financial clarity is.
We analyse revenue, margins and cost structure at a granular level — by client, project and delivery capacity — to identify what truly drives profitability.
Not just where money goes.
But why margins behave the way they do.
We design a simple financial structure that provides forward-looking clarity. So decisions are based on data — not historical reports.
Through 8–10 focused sessions over 90 days, we translate financial visibility into action.
Clarity is only valuable if it changes decisions.
A focused engagement for founder-led service businesses ready to replace financial guesswork with a clear system.
The result isn't just better reports. It's the confidence to lead your business on facts, not gut feeling.
No long contracts. No CFO retainer. Just clarity.
All engagements are confidential. Results are shared anonymously.
Finance Advisor to Founders
Started in Big 4 audit at KPMG. Moved into operational finance leadership roles across retail, e-commerce and maritime.
Today, I work directly with founder-led businesses to turn financial complexity into structured clarity — and profit on paper into real cash control.
We already have an accountant.
Your accountant ensures compliance. I focus on forward-looking clarity and strategic decision support.
We use Xero / QuickBooks.
Software records transactions. It doesn't interpret margin drivers or build decision-ready forecasts.
Is this a fractional CFO service?
No. This is a focused 90-day engagement designed to build structured financial clarity — with no long-term commitment.
Is this suitable for early-stage startups?
No. This is designed for established founder-led service businesses generating $1M–$15M annually.
What happens after 90 days?
You walk away with full financial clarity and a concrete action plan. If it makes sense to continue — we can discuss ongoing advisory. There's no obligation.
Book a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about your business and whether this program is the right fit.
This program is not for early-stage startups. It's designed for established service businesses ready to take financial clarity seriously.